When choosing the niche for opening their small business, many people consider opening up a car dealership. People will always need cars and for people who have great sales skills, it is one of the purest types of business where the salesperson is the king. However, there are also certain things that often make opening and running a successful car dealership a difficult task. Today, we will be looking at those challenges, preparing potential car dealers for tackling them in the future.
Market Fluctuations are Crazy
One of the most common problems for car dealerships are the market fluctuations that are more extreme in the car industry than in any other. For instance, a dealership that was doing perfectly fine for years can all of a sudden see a dramatic drop in sales, a drop that can put an entire business in jeopardy. Sometimes it has to do with the economy or the industry and sometimes it is just the shift in the market (people suddenly going for other makes). This is why car dealership owners have to constantly analyze the market and the past data, figuring out what the future will bring.
There is a Lot of Paperwork
Sale of vehicles and the automotive industry in general are very well regulated which, unfortunately, means that you will be dealing with a lot of paperwork. From taxes to licenses, from import papers to car dealer bonds. You name it, you will need it. The good news is that much of it has gone digital and that you can save a lot of time this way. Still, you need to be aware of the fact that you have a lot of paperwork ahead of you if you wish to run a car dealership.
Competition Never Sleeps
The car dealership industry is one of the most competitive in the world and while some people enjoy this ferocity, others find it tiresome never being able to relax. And it really is that way when you open an auto dealership. There is always another dealership out there fighting for the same customers, trying to go under you with their prices and doing heavy marketing. The good thing is that this competitive nature of the industry will ensure you are always on your toes and doing the best you can for your business.
Car Buying Habits have Changed
There used to be a time when perhaps one in every ten prospective buyers that walked into a car dealership knew something about cars and the various deals they can get. Nowadays, thanks to the internet, everyone knows everything and people are far less likely to go for deals that are not great for them. Unfortunately, this means that you will have to do a hard sale almost all the time. One other thing to remember is that old car stereotypes are no longer valid. You can never know which make or model can make a certain person fall in love with it. In other words, it is harder than ever to sell a car.
You have to be Smart about Marketing
In order for your car dealership to succeed, you will have to do marketing and the bad news is that the world of marketing has become extremely complex, especially when compared to ten or twenty years ago. Besides your local media outlets, you now have the beast that is digital marketing which can either do wonders for you or completely waste your money, depending on how you approach it. The best piece of advice you can get is to get some consultations with a marketing agency and work together on a strategy that will make sense for your dealership.