Let’s say you are going into business for yourself as a mobile auto detailer, or a mobile car wash entrepreneur? That might be a good business for you, although I must warn you; it is hard work. Yes, but one thing is guaranteed; if you do the work, you will lose weight. Perhaps that’s an added bonus if you have a few extra pounds on you? But that’s beside the point, what I’d like to talk to you today about is pricing.
How do you determine right out of the gate what you should charge for your services? Let’s say you are working in a large office parking structure doing car detailing, and weekly car washes for executives and secretaries. Well, rather than charging too much, it might pay to charge just below the average prices charged by car washes. That way people will think it is fair and equitable, and you will get a synergy and a trend of new customers when you first start.
Most of the high-end downtown parking structure detailers I know bump up their prices 5% to 10% per year when the economy is cooking along and they simply cannot get all the work done. So, in that case don’t leave too much money on the table of course, still, if you have basic services for volume, those people will also give you their every 6-month detail, and the occasionally get super deluxe executive $25-30 washes.
There are a number of very busy car detailing companies in some of the office parking structures in a high rent district, especially in the downtown areas of our country. Consider if you will there are over 300 cities with large downtown areas in the United States. That’s a lot of buildings with parking structures that need auto detailing and car wash services, something that nearly everyone who works for a living would love to have onsite.
Some property managers would rather not have these amenities services in their parking structures because it produces liability for them. Of course, if enough of their tenants complain, they have to acquiesce, and that’s where you come in. I would suggest that you don’t try to price gouge from the get-go, rather you need to prove your self-worth to these customers, and then slowly increase the price based on your volume.
If you have so much work and you can’t get it all done, then it’s time to raise the price. It’s a lot easier to raise prices than lower them, especially in this business here image is the key. Indeed I hope you will please consider all this and think on it.